While I don’t know how it elsewhere, I used to work at one of the big corpos.
Among many other interest groups like a book club or vegan club, there was an internal interest group for LGBT employees. It’s them who had to self-organise and push for the rainbow company logo and the like against pushback from leadership.
So while ultimately the decision to allow it probably was just a marketing calculation, it was actual LGBT employees making it happen, who had to work hard to get the company to recognize them, and definitely not the company pretending to care. The company didn’t care, and LGBT employees have to fight that to make these things happen.
While I don’t know how it elsewhere, I used to work at one of the big corpos.
Among many other interest groups like a book club or vegan club, there was an internal interest group for LGBT employees. It’s them who had to self-organise and push for the rainbow company logo and the like against pushback from leadership.
So while ultimately the decision to allow it probably was just a marketing calculation, it was actual LGBT employees making it happen, who had to work hard to get the company to recognize them, and definitely not the company pretending to care. The company didn’t care, and LGBT employees have to fight that to make these things happen.