I have to admit I appreciate the behavioral psychology behind Costco’s layout.
They put the expensive things first and up front so that, on your way into the store, you’ve been mentally anchored to high prices (even if they’re prices for things you’d never buy). If you even considered or said to yourself “well, maybe someday” about their TVs, computers, or pianos, you are spending the rest of your time in Costco seeing prices for everything else and saying to yourself “hm, this might be a little expensive (even if it’s not), but at least it’s not the price of those grand pianos/TVs/computers in the entrance. Sold!”
Iirc they also purposely don’t label what foods or items are down which aisles so you have to go down them and, on the way, perhaps see something you hadn’t thought you needed before.
I have to admit I appreciate the behavioral psychology behind Costco’s layout.
They put the expensive things first and up front so that, on your way into the store, you’ve been mentally anchored to high prices (even if they’re prices for things you’d never buy). If you even considered or said to yourself “well, maybe someday” about their TVs, computers, or pianos, you are spending the rest of your time in Costco seeing prices for everything else and saying to yourself “hm, this might be a little expensive (even if it’s not), but at least it’s not the price of those grand pianos/TVs/computers in the entrance. Sold!”
Iirc they also purposely don’t label what foods or items are down which aisles so you have to go down them and, on the way, perhaps see something you hadn’t thought you needed before.
Pretty sneaky but effective stuff.