I saw a TV ad where they AI generated a man sitting at a kitchen counter looking at his phone for about 5 seconds. There was absolutely nothing wild about the scene, just a person sitting there being human. Rather than pay some random real guy a small amount of money, they AI-slopped it. It was thankfully obvious that it was AI, but it just seemed so unnecessary.
I think you underestimate the cost of shooting a real guy sitting at a table. Casting, lighting, filming, makeup, props, location, color correction all cost money. And I probably forgot about a few things. Film is ridiculously complex.
Unless the entire ad is AI, most of that stuff will already be paid for the rest of the shoot. So you’re really just paying the extra for the day to add that scene.
You’re downvoted but you’re right. AI slop will never replace the world’s best musicians, artists, writers or actors-but it can definitely replace entry level, unimaginative, stock-footage type stuff. And then the creative arts die from the bottom up. In a few decades the artistic world might look a lot more like how it did centuries ago, with the content makers largely being privileged and connected people because it’s so much harder to work your way up from the bottom.
You know it’s hopeless when people AI generate cat video doing normal cat thing.
I saw a TV ad where they AI generated a man sitting at a kitchen counter looking at his phone for about 5 seconds. There was absolutely nothing wild about the scene, just a person sitting there being human. Rather than pay some random real guy a small amount of money, they AI-slopped it. It was thankfully obvious that it was AI, but it just seemed so unnecessary.
I think you underestimate the cost of shooting a real guy sitting at a table. Casting, lighting, filming, makeup, props, location, color correction all cost money. And I probably forgot about a few things. Film is ridiculously complex.
Unless the entire ad is AI, most of that stuff will already be paid for the rest of the shoot. So you’re really just paying the extra for the day to add that scene.
You’re downvoted but you’re right. AI slop will never replace the world’s best musicians, artists, writers or actors-but it can definitely replace entry level, unimaginative, stock-footage type stuff. And then the creative arts die from the bottom up. In a few decades the artistic world might look a lot more like how it did centuries ago, with the content makers largely being privileged and connected people because it’s so much harder to work your way up from the bottom.
Oh. You make an excellent point.
Do you remember which ad? You’ve got me curious now.
Sorry, no, it was maybe a month or two ago. I think it was for something like insurance or some sort of service.