The mere thought of buying something from an influencer is bizzare to me. Especially when it’s something the influencer has no connection with. Like i remember listening to Marc Maron. He was never a favourite of mine, his podcast was usually what i listened to when i didn’t have anything else. But he always promoted shit like postmate or whatever, that made you think: well yeah, he probably sends out a lot of stuff… Whatever. His whole schtick is that he’s an old guy that hates new things. One day i listened to his podcast and he suddenly went: guys, have you heard of rocket league? And then reads how fun and fast paced rocket league is and that you should play it.

So, a relative of my partner’s is an influencer. I thought they had a glamorous life, because they travel all around the world. Turns out they don’t even technically get paid to promote products. Their trip expenses are covered, but that’s about it. Which I find bizarre, but I guess as long as they’re young and pretty it works.