I grew up in the time when you watched live television and Mom made use mute all advertisements because she hated how loud they were. (Advertisements were broadcast louder than the programs) When I was in someone else’s home that didn’t mute them I don’t feel like it made me pay attention to the messaging. That was still time to talk, get a drink, or use the facilities.

Ocean’s 11 is usually the example of this concept done right. The original was pretty bad.