If I automate 90% of my life don’t I then have that 90% more to automate even further?

No you’re missing the point. It’s a deliberate choice to not wear “normal” attire. He looks like he could have come from the front or is prepared for physical activity. Symbolizing his country isn’t safe right now. Sure it might be a bit of an act if you’re not in a warzone right now, but at least to me that puts the picture of him / his country being at war in my mind. The fact we are talking about it proves the signal is effective.

I think it’s deliberately showing: “Guys my country is literally at war right now, I won’t pretend we’re not by keeping up appearances”