Hackworth

I imagine the conversation went something like, Middle Manager: “We need to show how much effort y’all put into making that AI ad. Let’s do a behind-the-scenes!” - Producer: “We would have needed to record that while we were running stuff through post.” - Middle Manager: “Can’t you just have AI make it?” - Producer: “… why do you imagine people watch behind-the-scenes videos?” - Middle Manager: “Nevermind, I’ve got Sora, I’ll just do it.” - Producer (would be dying more on the inside if there was anything left to perish) “…okay”

They also generated the behind-the-scenes footage, which seems way weirder.