I’ve said this a few times in various places, but I’m really surprised we aren’t allowed to bid for ad space for ourselves to not show an ad the way advertisers do for ads. Obviously a flat monthly rate is simpler, nobody is denying that, but just from a purely “free market” perspective (which shareholders love to say they want while using the government to crush opposition) why can’t I pay slightly more than whatever small amount of money someone is paying to show me an ad to not see the ad?
Realistically I don’t think we’ll ever see that because it’s a fairly complicated. I don’t have any hard data, but I can’t imagine that the majority of users using something like YouTube Premium are getting a “good deal.” Sure, some folks probably watch all day every day and they get the better end of the deal, but I’d bet for a lot of folks YouTube makes more money off charging the subscription than they would showing the ads. Which is sort of an odd scenario we’ve gotten ourselves into (but amazing if you’re a company that serves ads).
Its a good idea but mentally people hate micro-transactions(transactions that are lower than 10cents) so they get mad every time its suggested. Plus its technically quite challenging to process those kind of transactions efficiently.
No I wouldnt prompt them at all because the costs would be so low. Even if you paid 5x what an ad pays you’d spend less than a dollar or two a week. But people hate the idea of paying half a cent when visiting a website or watching a youtube video because they think they either shouldnt have to or that it will eventually become $2 to vist that blog and $4 to watch that video and thats a horrible future.
I feel like you’re not getting the vision. It would be the same process as subscribing, but money just gets drained from a pool per ad instead of a flat monthly fee. It’s not something you’re seeing a popup for. And it would never cost 5x what an ad costs. It would only ever cost $4 to watch a video without an ad if an advertiser was willing to spend $4 to show you an ad. To put that in perspective, ad impressions are bought in units of cpm which stands for cost per mille which is the amount they pay for one thousand impressions. That would be $4,000 cpm. That’s absolutely insane. That’s orders of magnitude more than what it is today. Nobody is ever going to spend that much to show you an ad unless it’s some crazy profitable, super targeted, ultra niche campaign.
The whole point of this thought exercise is to explore what companies make in a month from ads versus what they charge for a month of ad free service. People bid for your attention. I think I should be able to bid for it myself instead of paying some opaque, flat rate per month.
Not necessarily, like if it was YouTube you’d just deposit money and maybe set a maximum amount of money you’re willing to bid. Honestly most standard banner ads are from Google too, so they could handle that. For streaming services you’d need to set it up for each individually, but that’s no different from setting up billing for each of them. They wouldn’t need to talk to each other.
I’ve said this a few times in various places, but I’m really surprised we aren’t allowed to bid for ad space for ourselves to not show an ad the way advertisers do for ads. Obviously a flat monthly rate is simpler, nobody is denying that, but just from a purely “free market” perspective (which shareholders love to say they want while using the government to crush opposition) why can’t I pay slightly more than whatever small amount of money someone is paying to show me an ad to not see the ad?
Realistically I don’t think we’ll ever see that because it’s a fairly complicated. I don’t have any hard data, but I can’t imagine that the majority of users using something like YouTube Premium are getting a “good deal.” Sure, some folks probably watch all day every day and they get the better end of the deal, but I’d bet for a lot of folks YouTube makes more money off charging the subscription than they would showing the ads. Which is sort of an odd scenario we’ve gotten ourselves into (but amazing if you’re a company that serves ads).
Its a good idea but mentally people hate micro-transactions(transactions that are lower than 10cents) so they get mad every time its suggested. Plus its technically quite challenging to process those kind of transactions efficiently.
You wouldn’t prompt them every time. And it would be no more difficult than serving the ads which are also charging every time they’re shown.
No I wouldnt prompt them at all because the costs would be so low. Even if you paid 5x what an ad pays you’d spend less than a dollar or two a week. But people hate the idea of paying half a cent when visiting a website or watching a youtube video because they think they either shouldnt have to or that it will eventually become $2 to vist that blog and $4 to watch that video and thats a horrible future.
I feel like you’re not getting the vision. It would be the same process as subscribing, but money just gets drained from a pool per ad instead of a flat monthly fee. It’s not something you’re seeing a popup for. And it would never cost 5x what an ad costs. It would only ever cost $4 to watch a video without an ad if an advertiser was willing to spend $4 to show you an ad. To put that in perspective, ad impressions are bought in units of cpm which stands for cost per mille which is the amount they pay for one thousand impressions. That would be $4,000 cpm. That’s absolutely insane. That’s orders of magnitude more than what it is today. Nobody is ever going to spend that much to show you an ad unless it’s some crazy profitable, super targeted, ultra niche campaign.
The whole point of this thought exercise is to explore what companies make in a month from ads versus what they charge for a month of ad free service. People bid for your attention. I think I should be able to bid for it myself instead of paying some opaque, flat rate per month.
That has to be built by all the people together
Not necessarily, like if it was YouTube you’d just deposit money and maybe set a maximum amount of money you’re willing to bid. Honestly most standard banner ads are from Google too, so they could handle that. For streaming services you’d need to set it up for each individually, but that’s no different from setting up billing for each of them. They wouldn’t need to talk to each other.